Shape, Color, Pattern and Depth

I'm finally starting to explore the brand for @Simple Theory after what feels like ages. We're starting with a fairly simple mark that we lovingly call the "squircle" and then building off of that to create a full identity system. Here, I'm playing with shapes based off our squircle and expanding it into other shapes, textures and patterns. I've created a special project for this exploration if you'd like to follow along as I go!