Landing page content structure

The marketing site, the actual website, communicating the value of the application. Since we asked ourselves questions a visitor could ask of the website beforehand and clustered them into different interest areas, we had quite a vague picture of the page structure in our head. It was really important for us to introduce the editor in a very prominent way on the new landing page. First time visitors should be able to understand what we are offering and how the offer looks like within a couple of seconds. They should also be able to get in touch really easy and find all the relevant informations clustered in areas.

The whole structure for the new site was divided by different interest areas. I’ve illustrated this step by highlighting the different interest areas we are using on the new landing page:
- Navigation
- Experience
- Call to Action
- Information
- Opinion