F***in' Chill (Ice Lolly Advert) | Typographical Poster

This project that began in late July was based around the idea of designing a typographical poster that would help promote a fictitious brand of ice lolly, simply known as the Chill Pop (no association to the official brand), that would specifically contain a text-orientated message of a profanity-ridden nature that serves to encourage the viewer to “chill out” whilst taking a bite of the snack. This is because the snack itself is often served in a natural cold state, but also considering the fact that ice lollies are regularly viewed as a source of happiness and joy during hot weather or stressful times.

To see the full project, be sure to head over to my Behance blog :)