SEAMS

Hey guys, here's a branding project I worked on earlier in the year.

SEAMS is a hand cream with a difference. Inspired by couturiers and seamstresses, founder Karen J. Gerrard wanted to create a product that would help heal hardworking hands without transferring grease to fabrics. Aimed at fashion professionals, the brand needed to feel natural, beautiful and practical.

The design draws on vintage utility style with an understated typographic look. I worked with an illustrator to create a thimble symbol, making a clear connection with the fashion industry.

Check out the full case study here:
www.almightybrands.co.uk/seams