Logo Bestekpoleermachines.nl

I recently got an assignment to make a logo for Bestekpoleermachines.nl. It was important to express luxury while the logo on itself needed to be simple and tight.
There is much use of logotypes or brands with aaccommodative expression in the concurrention in this branch, and therefor I found this a very entertaining challenge to make a logo that repulses itself from its concurrention.