Llama Logo design for Imeru Creative

Logo design for Imeru Creative featuring a custom designed adorable line-art Llama illustration.
This logo was designed for a marketing, events, and brand management company named Imeru Creative. Client wanted the logo to convey friendly, bold, enticing, and fun vibes. Why the Lama? This is linked to founders backstory where she backpacked in Chille and fell in love with the country's beautiful landscapes and the Chillean Lamas. She then packed her bags and settled in Chille to start the company "Imeru Creative".
Inspired from her story, I wanted to do something with a Lama in the logo. I started by creating an outline of a Lama from a reference picture. Then I started experimenting and cutting away bits and pieces of the lines to create something minimalist yet striking.
Party hat on lama can be substituted for various accessories. For example a hard hat for broken links or 404 errors, Christmas hat for Christmas and so on. This makes the logo fluid and has an ability to eventually transform into a really fun identity system.