B/R LA 2018
Bleacher Report took over the Santa Monica Pier hours before the All-Star game tipped-off at Staples Center, and we took the opportunity to create branding and event design that could really make a splash.
My role was to develop the branding, which included custom lettering for LA, as well as provide creative direction for the event. We worked in collaboration with internal teams and external vendors and sponsors to create a lively takeover, with all the bold sensibilities that are core to our brand.
The event featured live DJs, dunk contest, celebrity basketball tournament, and a live performance by Jaden Smith.
Photography by Koury Angelo
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