Creative Production Team

The Creative Production team - AKA: CPT is behind most of the supporting and visual storytelling that comes out of Focus Lab.

We worked with the Marketo team to create a film that revealed their new brand to the world. We were balancing two messages -- one relating back to the mark's resemblance of opening doors, and then the opportunity that Marketo as a company offers. We worked to scout 3 locations, make a free-standing door, in house studio, casting, makeup, and much more while creative directing the entire film. @Lauren Jones took on a lot of the initial production needs and worked to further define the overall direction. @Summer Teal Simpson Hitch worked to write the VO script that drove the message of the film. The outcome of the entire film spoke louder than we even expected!

Check out the film here!
https://focuslabllc.com/case-studies/marketo