Stellar Factory Branding

Brand system for Stellar Factory, the parent company behind a variety of cooperative games and experiences. All typographic elements were created from scratch in Illustrator and based on sketches from my initial exploration.

This solution was inspired by vintage signage and aims to create balanced contrast between the curved script and industrial letterforms.
In addition to the primary mark, I created several stylistic alternates, and a factory icon which incorporates the curled 'S' into the smoke.

See attachments for more detail and initial exploration.
More branding on my site.