Daily UI #3/100 - Landing Page (Above the Fold)

Prompt: Is it for a book, an album, a mobile app, a product?
Consider important landing page elements
(call-to-actions, clarity, etc.)

Exploring the amphibious trend for a landing page for a good friend, Stephen Gardner, owner and creator of https://shopsheriff.com/ - There were various color schemes that could have ultimately worked for this but stuck with this for the overall umbrella brand.

In this mockup is also a custom logo for the brand, so everything from logo design, web layout, and font choices were created as an alternative to the current layout.