Branding Exercise

I'm working on some branding for the parent company of Lift and UpThemes. Basically the concept is that Walmedia (the parent company) is the "launchpad" for all our businesses. Not sure I like this particular concept, but I think the reasoning behind it is pretty solid.

The reason I went with the "floating" launchpad was that a regular one is boring and static and seemed really dull.