Paradox Puzzle Identity Design

Identity design and puzzle artwork in a box and lid style package. The brand's identity and visual language draw inspiration from curiosity shops, M. C. Escher, and a hint of Peewee’s Playhouse. This puzzle is a 1000pc collage inspired by nostalgia from a cross-country road trip through route 66. It features a mix of classic cars, American landmarks, and typographic treatments for roadside attractions odd enough to beg the question “Real, or not?”

See more of this project at https://zackmarshdesign.com/paradox-puzzle-company/