Spinsters of San Francisco Rebrand

The Spinsters of San Francisco is a women's philanthropic and social organization that has been around since 1929. Last year, I joined as a new member and started helping with their design.

For the rebrand we really wanted a mark that felt timeless and inclusive of our past alumni, but would also be empowering and representative of our existing and future members. The original mark was extremely detailed and ornate, and I liked the idea of keeping the concept of flourishes but making the shapes out of women.

I've been working on this rebrand for quite some time, happy to finally unveil it today. 😊