The Cost of Fragmented Data

This illustration was created as the hero image for a NationBuilder article about fragmented data, or the data that lives within all of the technologies an organization uses that is siloed within their own systems. For example, an organization may have a donor database, an email list that lives in a separate email management tool, data sets that only live within one staff member’s cell phone, and likely several other scattered places. Not being able to find, access, or analyze this data could be costing an organization its weight in gold.

The thinking behind this illustration is that there are multiple employees at an unnamed purple organization who are all desperately searching for the data they need that’s just out of sight or nowhere to be found, resulting in both a chaotic workplace, and missed monetary opportunities.