GLAMI pattern process

The process of creation of the new pattern for the new branding. We used 4 simple steps:

1. We chopped our logomark into 4 pieces 😱
2. Twisted individual elements and set in 3 rows & lines.
3. Defined how the pattern might be used or cut ✂️
4. And defined the size of individual elements.

The pattern is supposed to connect the brand with content even though there is no logo or logomark. It also enhances the brand itself.

Pattern designed by @Filip Kominik
Full case study on Behance
Don't forget to follow me on Instagram