Stooges Brewing Co. Presents: Blubber Hunter IPA

Beer label design for Stooges Brewing Company's flagship beer.

With a comical name like "Blubber Hunter," I knew some form of story could be implemented into the design. I played around with the idea of a sailor, much like Captain Ahab from, "Moby Dick." His design and the design of the label went through many iterations, but it wasn't until I implemented a sense of scale by adding in his arch enemy that things really came together.

To see more pictures and information please visit: http://www.poornitely.com/stooges-brewing-co/