Absolut Knockout

c. 2012

Absolut Vodka photoshop assignment for a graphic design class. The brief was to create an Absolut Vodka advertising poster. Choosing any word as the theme and depicting it as a meaningful visual metaphor.

I wanted to depict the brand as the best vodka brand there is. I came up with the concept of boxing and how you go head-to-head with opponents and there's always one winner.

The poster is made up of about 11 various images and textures.