Helvetica Beer

A concept of a beer packaging.

Task: to create a beer package for those who love good beer and nothing to excess.

There are some people who don’t like any superfluous things. The world around us is extreme in every aspect. So why should a beer package be the same? It’s great to know that beer is just a beer. And we know you want to enter a shop, take a lager or a stout, a light one or a strong one. It’s easy to find on the shop shelf, it’s easy to understand what’s inside, and it fits any kind of interior. The beer which just does its job. And does it well. Just like Helvetica font does.