Coffeebar | Coffee Rebrand | Zephyr
Our reimagined brand for our Coffeebar espresso is inspired by our Truckee-Tahoe origins and the west winds that blow over the Sierra Nevada Mountains. “Zephyr” has much significance to our fearless leader of Coffeebar, Greg. A zephyr is a soft gentle breeze, named after the Greek god of the West Winds. It has ties to the Buchheister family as the Zephyr Express chairlift that took our owner up the mountains in his ski racing days, the California Zephyr train that tied his wife's hometown from Chicago to California, and, of course, our favorite 2-year-old goober. Like espresso that pushes you throughout the day, this design is inspired by the flowing movement of wind rolling over the mountains.
Hand Roasted. Vertically Sourced.
The concept by which all of our coffees are created. Where quality goes hand-in-hand with intentional sourcing, long-term partnerships with producers and importers, and a genuine commitment to origin. We source our coffee this way to share and honor its full story – from farmer to importer to guest – and to be a part of the journey as its local roaster and brewer.
We are proud to be serving you these new blends and to share the evolution our coffee story with you ... Enjoy!
