Firefox 57 New Brand Launch
As the Firefox Sr. Creative Lead, Digital Design, I supported the Firefox Marketing team for Firefox by leading all of the design initiatives and tasks related to the Firefox 57 Global Product Launch. The first task item was to work collaboratively with the Firefox Marketing and Product teams to help showcase the new and improve features of the product. This included establishing a new UI design system for Firefox related digital content, stylistic gradient creation, iconography, motion graphics and photo manipulation. To get to the final product there was also a series of wireframing, prototyping and audits that required approval and review. Another priority item task was to refresh and redesign the product download page. We applied the new design aesthetic I established for the product announcement page. I also art directed a contracted UX designer to get this page properly QA-ed and ready for launch. I jumped into the design to fix some of the illustrations and created the newsletter iconography. A major rehaul of the product desktop page was strategized, initiated and designed by me to meet with the launch timeline. priority item task was to refresh and redesign the product download page. We applied the new design aesthetic I established for the product announcement page and I worked collaboratively with our video and product team to provide modern animations of the product in action. I also crafted a new meta data Firefox image to be linked throughout the website.