Logo Withings

I start our visual identity work with a deep resarch of brand metaphors and attributes. The idea was to create a simple but distinctive logo. The brand must reflect health, innovation, elegance, precision, reliability and it must be reassuring. The biggest challenge was to create a logo that combines both technology and friendly look with modern lettering.

The concept is to explain the notion of connected object with the Withings logo subdividing into two parts. Wi for wireless + Things for objects. The + transmits the medical / health / precision values of our brand. The + is also a positive value that sets us apart from our competitors.

We are + than our competitors.