Society Floral - Monogram/Wordmark Logo/Icon Branding Concept

Was asked to create a wordmark, illustrated icon, and monogram for a floral company based in Canada.

This is one of the concepts that I created. I am really happy with how the 'SF' monogram turned out on this one.

I wanted to incorporate images of the some of the floral arrangements created by Society Floral, so images are pulled from the Society Floral Instagram and the photographer for the bottom image is MeghanHemstraPhotography.