Plato Logo

We're excited to share the new Plato Design logo, designed in collaboration with the the talented @Paul von Excite.

We created a visual importance machine learning model that predicts the eye tracking behavior that people have when they look at any piece of design.

We ran this visual importance model on our previous logo (using DIN Bold) and identified an imbalanced nature in it's design (attached).

From here we decided to explore new logo designs leading to choosing our current logo that is much more visually balanced:)