A Different Habitat - Logo

The purpose of this project was to set up a design exhibition in the Visconti Pavilion (Milan), during the Design Week. “A Different Habitat” is an imaginary forest: the trees are made of long stripes of fabric with different heights that create the path to follow, the animals are represented by various zoomorphic design objects. The floor is composed of pitches with different inclination to simulate the differences in level of the land. Along the way, the viewer is involved in the search of the exhibits and, through the dedicated app, it has the opportunity to see the animal corresponding to each design object through augmented reality and to access extra content. At the end of the exhibition you can collect collectible cards of the exhibited objects and its corresponding Pantone color.

See the complete project on my Website → http://www.chiaraclaus.it/portfolio-item/a-different-habitat/