Milk + Honey Lettermark Animation

Lettermark animation for Milk + Honey. The animation reinforces the fluid concepts of the initials through flowing motion; it echoes the harmonious proportions of the logo through overlapping action. Milk flows more quickly than honey, so the animation for the M finishes in 32 (or 64) frames while the animation for the H finishes in 36 (or 72) frames (8:9—the proportions of the M).

The animation was composed in Adobe After Effects CC, then rendered in Adobe Media Encoder CC.

Check out the project on Bēhance!