San Francisco Underground Film Festival

ROLE

Visual Designer, UI/UX Designer, Marketing Consultant

FOCUS

Create awareness for the Underground Film Festival in San Francisco by developing effective marketing and branding assets for a memorable event.

RESULT

After researching the approach for the mobile device, I discovered users needed a streamlined experience for learning about the different films and directors showcased during the event and the ability to add them to their schedule. Once their schedule is built they wanted to locate where each film is played, as well as request a ride to the theater.

Collateral development included event programs, badges, and posters/signage with a unified look and feel. UX design, wireframing and prototyping for the film festival app enabled attendees to simplify and enhance their festival experience with ticket scanning, easy-access film information, and schedule building features.