DASH Bus Rebranding

Redesigned logo and bus wraps for the City of Grand Rapids DASH bus. This was a massive project, with a large emphasis on including Spanish translations on almost every piece that was rebranded. A bit tricky at times, but a fun challenge.

Historically, this park-and-ride bus service had been used exclusively by healthcare professionals to commute to downtown hospitals. But the City of Grand Rapids wanted more than just Medical Mile employees to use the DASH. We found out that most people had no idea what the Dash bus was or where the stops were. We decided on something loud and punchy; something that would really stand out – hence the color choice of “punch”. Give the Dash a try today!