Thirty Logos : Twitchy Rabbit - Concept Sketch

Hello there folks. Good start of the week for you all. This is a logo part of the Thirty Logos project.

Unfortunately the site http://thirtylogos.com has shut down, but you can find all the briefs at https://twitter.com/ThirtyLogos

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BRIEF

This brand is called Twitchy Rabbit which is an email marketing platform similar to Mail Chimp.
Current problem with their logo is that they have a mascot, but it's too detailed for resizing. Which requires a new redesign for all-purpose usage.

Colors were allowed to be used in the logo, as long if it works all the way to 50x50 icon size.

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PROCESS

I always start the process with a mind map. So this is going to be a repeating line, and the day after, I do rough concepts that is based on the idea.

For this one, the process was a lot simpler to do, because it's a redesign project. But with every redesign for any brand, you have to somewhat be careful not to lose its originality.

In the next post I will share about, which one I chose and why. With a couple of real world mock-up application.