Implicate Order Branding

The fictional company is 'Implicate Order' which is a startup tech business hoping to join the Artificial Intelligence race. The client wanted the brand to feel established, not intimidating, but something the tech world can buy into. The logo was created with specific coding in mind and a colour palette focused on colour psychology in order to make the brand more approachable for consumers. The five different sectors within the company have coding related specifically to them, allowing the tech world to identify and relate to the logos. In order to bring in a clean simplified element with connections to the web, a secondary font was chosen, namely Georgia, which balances out the thick geometric details. All typography, including the main portion of the logo, is designed in lower case letters to emulate the coding language and structure.