Elogio AM, final logo

This is the final logo for Elogio AM. I have developed the complete visual identity. The keywords are innovative, bold, reliable and trustworthy. The company name has taken inspiration from the latin word "Elogium" that means additive, and that's why the initial E is designed as three horizontal layers. The initial E also works stand-alone in tiny spaces, like for example profile images on social media. The patterns are inspired by the 3D filament cartridges.

Björn Berglund
Effective Beauty™
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