Greater Omaha Microsite – $1000 Steak :^)

Greater Omaha Packing, located in Omaha (of course) wanted to bring something bold to the plate (pun intended). The typical market for the average steak are the weekend warriors and meat connoisseurs, which both overlap on the cut of meat at hand. In this case, they wanted something beyond the weekend grill master. Greater Omaha wanted to give something to the individuals looking for a dinner experience, thus the $1000 Tomahawk bone-in Ribeye steak.
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The microsite was to reside in their existing website (link below), but to give the overall feel of excellence and craft. The bold color palette, stark contrast of black and white typography, and the photographs, along with well-thought copy all made for the selling of a story that one could have.
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On a side note: This steak was a monster. And, I'm told delicious. Unfortunately, I didn't get to taste any during the filming/photographing process. Next time.
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Creative Direction: Justin
Art Direction: Justin
Copywriting: Bailey W.
Photography: Heather M.
Development: Sean G.
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http://greateromaha.com
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http://bozell.com

I hope you enjoy!