DailyUI #005 App Icon

daily UI challenge #005

-> app icon

For today's challenge I chose to redesign the icon of the Down Dog app.

I love this app but the icon of the little doggie have been always bothering me a little bit 🦄🤓

I get the idea behind - the doggie as a friendly companion in your yoga journey and indeed this app is really friendly

-> however
at the same time this app stands out among the other free yoga apps. The UI has polished minimalistic look and there are high quality videos of actual yoga teachers performing the routines.

SO

-> I chose slightly different darker shade of blue to express the calm vibes of this app
-> The shape is chosen so it is kind of abstract to the non-yoga folks but a yoga person immediately recognises the downward dog yoga pose (we people like to feel like we are in the club with the secret code-word, right? 😜)
-> The overall minimalistic approach is meant to represent the app as a mature and professional product that stands out in the app store

Feedback more than welcome!