CGA One

Clean Grid Alliance – formerly Wind On The Wires – 1/3 unused logo concept from recent client work at Sussner. 
- 
The meeting between “clean” and “alliance” using only L letterforms intersecting to form a literal grid. A representative box of the connection between business and consumer. Use of all lowercase type counters the large amount of capital type used by competition, while serving the purpose of clean, bold type.
-
Simplified, geometric icon with “cga” reversed out of the box serves as a more compact lockup. An option of a modified, slightly-skewed box was offered.