CGA Two

Clean Grid Alliance – formerly Wind On The Wires – 2/3 unused logo concept from recent client work at Sussner. 
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The symmetric-but-asymmetric triangular grid was created by pulling apart and simplifying inspiration from the engineering behind grids and the design elements from the pattern on the moodboard. A type treatment of straight, heavy-but-gritty, “clean grid,” paying homage to the naturalness of the Midwest, is placed above a slightly curved “alliance” to imply structure while remaining adaptable.
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The triangular grid also stands as an abstracted “M” on top and a “W” on bottom to reinforce the Midwest aspect.
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The triangular grid mark can act as a stand-alone icon—reversed out of solid color and as the center of a badge lockup.