AlunaGeorge

We did it!

Together with my friend and colleague @Rokas Sutkaitis we have just finished one of our most challenging projects so far - constructing brand identity system for English electronic music duo AlunaGeorge. When working with artists that have reached Top 10 charts in the United Kingdom as well as collected thousands of fans globally, you can always expect a lot of ups and downs, however, in this case, it was one steady process that resulted in a number of approved concepts and finally settled down with the best.

Brand mark features a subtle transition from A to G letter in order to form infinite monogram, which combined with super italics script as well as functionalism based layout results in an extensive brand identity. All elements combined reflect "emotionally soulful and heartwarming" vocals combined with sounds from bass, garage and dubstep by AlunaGeorge.

More -> www.instagram.com/Acid.work