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Flexible grid aware of scroll direction.

Concept:
Scrolling up lets the user come back to whatever caught the eye quicker, by showing more products. Scrolling down narrows the view, brings focus to a few products when the user is exploring them.

It's all as simple and natural as stepping back to get a wider perspective and looking closer to see more details.

I already see 82 ways to improve the functionality of this concept, so treat it as a little teaser.

I've been designing some fresh e-commerce interactions recently. More is on the way! 👽

Check out what the rest of my team is up to:
→ GC Team Page