Superkid: Brand/Packaging Concept

“Superkid” was a branding & packaging concept that was presented to our client as one of several possible directions for a health-forward “superjuice” for kids. The concept’s main goal is to use a differentiator other than flavour for kids to latch onto – each variant is represented by a different super power, with its own colourway and minimal iconography for recognition. Ultimately the client went another direction with the project’s target market, and this great concept got relegated to the “what if” bin.