STREETNESS — Logotype (Streetwear shop)

STREETNESS is a streetwear online shop with premium quality assortment. In the shop you can find leading polish streetwear brands and independent designers of fashion and design, such as Phenotype, Pogo, Intruz, The Hive, Ladra, Unleashed, Miss Trouble and more. Inspiration to create the logotype were horizontal street letters signs. Based on the observation of street sign typography, I created unique letters to the sign. Symbol, which I created, is references to street in convergent perspective, traffic cones and collar, which describes premium, elegant character of the brand.