Anima Strategy

I worked closely with a consultant business to help develop a name and logo for their company. The uniqueness of this consultancy lies in the fact that they see things from a different perspective and are able to navigate beyond the noise and reveal the core of an issue.

The word "anima" means an individual's true inner self.

The logo reveals this meaning through it's use of symmetry, balance and harmony that build off of a central foundation.

Hope you like it!