Volvo Innovation Advertising

After much research into our initial concept, we've stumble across and old VOLVO advert "This is not your uncle Olaf's Volvo". Yes it is, while the brand is recognised above all for it's trucks and old car models.

Volvo as been in operation since 1927, and for most of Volvo's 91-year history, the Swedish automaker offered its loyal legions of customers well-built, safe, and practical transportation with a certain Scandinavian flair. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 427,000 in 2013 in about 100 countries, and it's now diving head-on into the world of luxury cars.

On the heels of the hugely successful introduction of the XC90 luxury SUV, Volvo introduced its new flagship luxury sedan — the S90. The new S90 replaced the company's S80 sedan. Although still a nice car, the current S80 has been on sale with minimal revision for nearly a decade. It is certainly showing its age. And the conservatively styled S80 hasn't been able to drum up the big sales figures Volvo would like to see from the model.

Here, where art unfolds before your eyes, the key element we wanted to inherit from this successful project and build upon was first and foremost highlighting Volvo’s existing core qualities, simplicity of design, functionality and leading in innovation.