Fabric Homepage

Finally getting around to sharing some long overdue work I've done with Fabric! They are a life insurance company aimed at young families. Fabric makes signing up super easy (no stacks of paper documents to deal with!).

Life insurance is typically not the most fun thing to have to think about (hello, mortality!). Part of this task was to make the brand feel more approachable and friendly (original attached for reference) by punching up the typography and bold color usage.

A big part of this design was bringing the user deeper into the “Fabric world”, which includes the characters and a fun environment. Huge shoutout to the amazing @Laura Bohill for bringing them to life.

Much more to share soon!