First of Many Festival

First of Many is a new festival taking place in the University of Queensland in Brisbane and organized by the Blood Donation service of the Australian Red Cross. It is a one-day celebration that wants to motivate new and old students to step out of their comfort zone and try out new experiences. Workshops, talks and live music are some of the events happening in First of Many.
By using a combination of red tones with black and white photography I wanted the elements to rapidly grab the target's attention, generate interest and relate it to the organiser.