Uber rebrand case study

We had a lot of fun helping Uber unveil their new branding through an in-depth case study featured on uber.design.

The Ueno team worked with Uber on the design and development of the case study page, which explains Uber's process for creating their new brand system and reveals the stellar results.

Check it out at https://www.uber.design/case-studies/rebrand-2018

Thanks to the team James, Einar, Oli, Melissa, Chris, Katie, Geir and to Uber for letting us join along for the ride!