Restaurant Brand Package

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Branding for RP's Fine Food and Drink. This new restaurant is a rebirth of RP McMurphy's, a historic staple in the Jacksonville Beaches area. With an upscale casual coastal ambiance, RP's offers fantastic American style cuisine paired with creative handcrafted drinks. We created a variety of materials including logo and brand identity, menu design, and apparel design. The final logo is actually a little bit different than what is included in this presentation due to some technicalities that came up during the design process.