Custom Logo & Hang Tag designs for line of premium fishing rods

I was asked to design a logo and hang tag design for the new Plasma series line of premium fishing rods for the company Star Rods. They wanted something unique and creative that would stand-out and position their line above and beyond top brands already on the market. To achieve this I decided to go with custom metallic inks and high-gloss coatings for print and a design that incorporated a sort of fluid like plasma/water look.