Mocktales Themed Posters

This campaign took the theme of mixed drinks and extended the metaphor to Stanford University freshman dorm complexes. Each drink is a concoction of houses (ie. Stern consists of Serra, Zapata, Burbank, Donner, Larkin, and Twain) and is a play on words with popular cocktails. The campaign is styled with a vibrant and inviting tone while keeping classy imagery characteristic of garden parties.