Brand Guide Design

Sparks@Play is making communities a better place through play. With expertise and a passion for Playgrounds, Parks and Sports Infrastructure, our team provides consulting, design, installation, construction and maintenance services to a wide variety of commercial and governmental clients.

They were looking to refresh the brand to play in the competitive space and reflect the playful yet reliable nature of the brand. We designed a new logo as well as crafted messaging and visual brand guidelines to set them up for success in all branding + marketing efforts.

Provided Art Direction on the logo, selected brand colors, pattern, and typography and designed the guide while at Ainsley as Senior Strategist, Design & CX.