Claudia Lagrota branding and packaging

The concept of the project was based on building the store's identity and, at the same time, expressing the brands that will be available there. The delicate line art of the logo brings the initials "CL" in a stylized and feminine way, and the typography of the company’s name is clean and elegant. The neutral and feminine colors, along the sophisticated and minimalist logo creates an identification with the customer and indicates the style of the store's incredible clothes.