Individual Slice Cheesecake box

During a branding project, we had to choose either an existing company or one of our own creation and design a package for it. I wondered about how awesome it would be to be able to purchase an individual slice of cheesecake from the Cheesecake Factory. Thus, this idea was born! Here is my concept for an individual slice package. I wanted a triangle package because there aren't many of those so it would stand out. I created a simple background pattern of a fork [because obviously you want to eat it]. The colors were chosen because they are brand colors. [p.s. I've only been to the Factory once and still have never experienced a slice of their awesome cheesecake, how tragic] *The images are not my own, nor is the business*

To see the full package design, check out my Behance! https://www.behance.net/gallery/69950067/Branding-Package-Cheesecake-Factory

More by Victoria

View profile