Marketing on a house of cards

This editorial illustration was created for our company's blog article which is about 'User-generated content marketing.'

Based on the text, '86% of businesses have tried user-generated content, according to SEMrush. Yet, only 27% have a content strategy in place', I inspired a house of cards.

The guy, drinking a beverage on a live streaming (a bunch of monitors shows what he is doing), is creating UGC on a house of cards which is not stable, very fragile. Basically, this illustration shows UGC marketing with or without any strategy so it won't work effectively.

Thanks for watching and reading it!
Have a great weekend :)